Social Media will never replace great Advertising/Marketing

I have just read an article explaining the 'push-back' on Social Media spending which was based on lower TV & Print advertising to capture the Social Media market. My first reaction is to point out that Social Media will never replace solid marketing/advertising campaigns. Rather develop a 'brand collaboration' that will create a tribe of brand advocates - based on a great product and ground-breaking marketing/advertising. Individuals may re-Tweet interesting links, video or articles - but don't expect them to go all AMWAY on you and start selling to friends and family - 'cause that isn't the point of Social Media.


.... or am I missing something?


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