Thursday, March 4, 2010

News on mobile phones is growing; Newspapers get second chance

I think it would be true to say that most newspapers -sorry, news providers- appreciate the need to modernize their medium. Mobile news is certainly the most efficient source of "on-the-go" news to replace/enhance paper. News providers really need to embrace rich media, along with quality editorial content and user input/customization.

The real movers and shakers have done this already utilizing mobile and iPhone apps (ie: BBC, CNN, NYTimes, USAToday, Globe&Mail, etc.) however, on a smaller "local" level, news providers need to create quality/media rich local content - while still providing a portal to national/international news.

Making your local site (be it .com,.ca or .mobi) the starting point for the users day - is key to providing news consumers with the full media content they crave, while also providing the options for display/content customization.

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